Since it has become fashionable for most B schools to have the Capstone simulation, here are some tips and tricks that might help you to crack the game.
1. Introduce all your new products in year 1 itself.
2. Compete in 3-4 segments only. Don't compete in all 5!
3. Exit the performance segment. The margins are low.
4. Have 3 products in the low segment and time their introduction in such a way that you have a new version in the market, every 4 months.
5. Automate as soon as possible. The ideal automation levels are (10-low, 8-traditional, 7-rest)
6. Use conservative forecasts in the marketing tab and optimistic ones in the production tab. This will help you to not be at the mercy of Big Al.
7. $1400 is all you need to maintain your promotion levels at 100%
8. Spend $5000 per employee on recruitment costs and 80 hours of training, right from the first week itself.
9. In TQM, spend $1500 on each activity for the first three weeks.
10. In labor negotiation, be at the upper end on all aspects. This way you will hurt your competitors the most.
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10 months ago